Nike AirMax day at EP7 Paris

Digital experience for the Nike AirMax day event in Paris. Attendants to the event were invited to create a unique digital avatar by using a 3D scanning booth. They could scan their face, customize their appearance and dress up with the latest Nike outfit.

These custom avatars were then showcased in real-time on the iconic EP7 Paris façade, coming to  life as they pose along two of Nike’s athletes, Warren Zaïre-Emery and Enzo Lefort.

The project was developed by Bonjour Lab, I was in charge of the real time rendering, lighting animation and look development.

Work in progress captures:

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