Augmented Reality platform in Plaza Callao

Permanent Augmented Reality platform located in the emblematic Plaza de Callao, designed for public interaction through the Callao Cinema digital display.

It features 4K live camera and video, smart content based on user detection, 2D and 3D real-time content and seamless integration with facade’s digital signage platform.

Some of the campaigns developed for the platform:

Project done with Wildbytes for Callao City Lights.